Bloggers vs. Reporters: Research

March 19, 2007

Gracie Passette Interview

Filed under: Uncategorized — Nicki Arnold @ 9:13 am

Citation

Passette, Gracie. Personal interview. 17 Feb. 2007.
http://marketingwhore.naughtyblog.net/

Quotes

“Traditional media has become complacent and has become content with the way things are done.”

“Press is press.”

“Credibility is honesty.”

“A person’s name isn’t a credibility issue.”

Summary & Review

Gracie has been a blogger for 3+ years (it’s hard to estimate).

Independent Media:
Gracie feels that being an independent, non-official media person isn’t necessarily a bad thing. Even though “traditional media says we’re nothing,” she says it depends on what you think makes a person authoritative. She is big on passion, and feels that bloggers have much more passion for their work than most reporters nowadays.
“Traditional media has become complacent and has become content with the way things are done,” because “this is how we [traditional media] do things.” A “bias-free” story is next to impossible for a writer to do because “news stories are not like recipes. They need human interpretation that will be biased.” Gracie says that this has lead news stories to become a boiled-down nothingness that don’t make her feel anything. The passion that used to be apparent in reporting is now absent, and when the writers don’t care about the story they’re writing, the readers won’t either. Gracie feels that part of the reason people don’t care about the war in Iraq, neither do readers. Bloggers, on the other hand, are dedicated to one purpose and one topic that they care about this. Because they’re so passionate about this certain topic, they are dedicated to conveying truthful information by researching and fact-checking. The best bloggers are those that share their expertise and follow something because it’s their passion and they enjoy it, not because any editor told them to. Whereas newspaper journalists attempt to leave their personal opinions and biases out of their articles, bloggers let their bias flow freely and this gives the reader a chance to know the individual.

Should bloggers and journalists have the same rights?
Gracie believes that bloggers should be able to get press passes just the same way that reporters do, but within reason. For example, a person who blogs about her cats shouldn’t have access to the red carpet, but a celebrity blogger should be able to get that press pass. Gracies says “press is press.” Everyone deserves 1st amendment rights, even if the “old white men in suits” don’t give as much of a voice or as much credibility to bloggers.

How does a blogger gain credibility?
A blogger’s weight must be proven through credible posts and the like. Once a blogger is asked to be interviewed, to review books or has a large readership, for example, then the blogger begins to gain credibility. As a blogs voice rises, the blogger makes more money and therefore becomes more credible. Credibility comes down to how researched and passionate a particular post is. Networking also plays a big part in how respected your blog is. If you can get your blog on technorati and get other people, especially bloggers, to respect you for what you’re doing, then your credibility begins to grow. Bloggers start to lose credibility as they talk about silly personal things that are irrelevant to their blog topic. However, Gracie says she believes readers like when people get a little personal and admit their flaws because “credibility is honesty.”
As far as other people’s perception of blog credibility, Gracie says she has noticed that younger people are more accepting and believe credibility is basically the same between a blog and a newspaper. Older people are slightly more resistant, but as more bloggers get out there, there will be more acceptances by older people.

Will newspapers ever become obsolete?
Gracie herself is a huge fan of paper because of the whole experience of it. She says many people enjoy reading the paper at breakfast or curling up on the couch with a book or the paper and prefer that to staring at a computer screen. Newspapers have been losing popularity lately, though, and Gracie says they blame it on the internet and reading less. Gracie claims, however, that the internet has increased how much people read and that people prefer to read blogs on the internet because they prefer that writing style. If newspaper reporters began to write like bloggers do (with passion, character and voice) their popularity would increase.

Does having a bias reduce the credibility?
The simple answer is no; FOX news is an example of a successful network with a stated bias. When you go to a blog, Gracie says, you know that there is a bias, but you read it anyway. Obviously, if you keep reading (and, if you look at the growing popularity of blogs, people are reading), the bias is not turning you away from the blog. Humans have emotions are stories aren’t just the facts, so Gracie says a bias is almost inevitable.

Does anonymity hurt the blogger?
Authenticity doesn’t come from a name, Gracie stated, but it comes from what you do. Bloggers have to preserve their character (as in integrity, not cartoon) to preserve in their blog, so it’s important to maintain identity under a certain pen name. Plus, with the accessibility of the internet (in the fact that everybody online has an email address and can be contacted), “a person’s name isn’t a credibility issue.” Anonymity might even allow a blogger to be more open and honest, because the freedom of anonymity lets the author review something without much regard to the person’s feelings. Conversely, a reviewer who can’t be contacted may be intentionally crueler than a “real” person you could write to/contact.

Blog ethics:
There are ethics in the blogosphere of being honest. Gracie will tell her friends/fellow bloggers when they don’t credit something properly because artists deserve credit where credit is due. Credibility is lost when a blogger doesn’t credit, so in order to be respected, bloggers should be citing sources. Gracie says, though, that it’s mostly about common sense and being a good person.


March 5, 2007

Blog myths exposed

Filed under: Uncategorized — Nicki Arnold @ 4:06 am

Citation

"Blog Myths Exposed." PR Week 9 Feb. 2007. LexisNexis Academic. LexisNexis. U of California, Santa
     Barbara. 19 Mar. 2007 <http://web.lexis-nexis.com/universe>. 

Summary

This article will be very important in my research because it points me to lots of other useful sites. The four specific myths it tackles–”Most blogs are never read,” “Bloggers are more influential/respected than journalists,” “Bloggers power and influence are overrated,” and “PROs can’t influence bloggers”–are specifically what I’ll be writing about in my paper.
Quotes

Price says: ‘Ninety per cent of blogs are for personal use, but the remaining ten per cent are important, and ten per cent of 60 million is still a big number.’

In a recent US survey by Blogcount.com, 30 per cent of respondents said they found blogs less credible than newspaper articles, with 38 per cent finding blogs more credible.

Jeff Sharpe, account manager at Waggener Edstrom Worldwide, says blogs are polarising into niche topics, and it is in the technology space where readers give bloggers most respect: ‘Tech-savvy readers will put more stock in an Engadget blog than they would in a magazine article because those blogs have authority.’

One PR professional says: ‘Traditional media will die a slow death – within our lifetime the paid-for magazine sector will be vastly reduced to glossy coffeetable publications.’

Cherrett’s Price adds: ‘Blogs are insignificant as a news source, and will continue to be. They are comment, not front-page news.’

Although the article mentioned that something like 90% of blogs are never read, the 10% that are read can be very influential. It is estimated that there are 60 million blogs, with 100,000 new ones created every day. While about 45% of these are never updated, many are updated a couple times weekly and have larger followings.

Many bloggers, even without the credentials that journalists have, are extremely well respected. This is due in part to the fact that blogs fit a niche, so the blogger can be an expert in that category. For example, a tech blogger might be more respected than a magazine that covers more broad topics because the tech blogger need only focus on the techy blog, while the magazine must be an “expert” on many topics.

While most bloggers have no power, as their blogs are never read, those that have large readerships have a greater power than expected. Blogger Micheal Arrington was the first to report that Google was to buy YouTube.

Review/Analysis

This article will be very helpful in figuring out if bloggers are like new journalists. To me, it seems like there is still a disagreement. Some believe blogs are more credible than newspapers, but others will still pick up a newspaper long before they turn to a blog.

One interesting thing that was mentioned was that blogs are just commentary, not front page news. I thought this was interesting because I feel that way about many of the blogs I come across myself. Perhaps blogs aren’t front page news just yet, but as they gain readers and respect, they will start covering more relevant news first.

Also, the article pointed out that older people are still much more hesitant to trust blogs. These people, though, are starting to lose power as the younger crowd, who favors blogs more, starts to become older and gain that power. To me, this says that blogs will also gain power and become an important part of the media.

February 28, 2007

“Bloggers: A Portrait of the Internet’s New Storytellers”

Filed under: Uncategorized — Nicki Arnold @ 9:11 am

citation

Lenhart, Amanda, and Susannah
Fox. A Portrait of the Internet?s New Storytellers. Washington,
DC:Pew Internet and American Life Project, 2006. Pew Internet and American Life Project. 19
July 2006. Pew Charitable Trust. 28 Feb. 2007 <http://www.pewinternet.org/pdfs/PIP%20Bloggers%20Report%20July%2019%202006.pdf>.

http://www.pewinternet.org/pdfs/PIP%20Bloggers%20Report%20July%2019%202006.pdf

summary

This is a survey done by the Pew Charitable Trust Research people about the blogosphere. The surveyors randomly selected 7,012 Americans to find out how many were blogs users, and those that were (308) were questioned further on the phone. The small sample size is of great importance because it makes the number less reliable; however, this is the best survey I’ve found to date on blogging, so it will suffice. The article points out that most bloggers are young, diverse (racially and by gender), and that bloggers are quite internet-savvy and enjoy reading one another’s blogs.

quotes

Most bloggers do not think of what they do as journalism. 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.

57% of bloggers include links to original sources either “sometimes” or “often.”
56% of bloggers spend extra time trying to verify facts they want to include in a post
either “sometimes” or “often.”

Most bloggers say they cover a lot of different topics, but when asked to choose one main
topic, 37% of bloggers cite “my life and experiences” as a primary topic of their blog.
Politics and government ran a very distant second with 11% of bloggers citing those
issues of public life as the main subject of their blog. Entertainment-related topics were the next most popular blog-type, with 7% of bloggers, followed by sports (6%), general news and current events (5%), business (5%), technology (4%), religion, spirituality or faith (2%), a specific hobby or a health problem or illness (each comprising 1% of bloggers).

More than half (54%) of bloggers are under the age of 30. Like the internet population in general, however, bloggers are evenly divided between men and women.

5% of bloggers blog under a pseudonym, and 46% blog under their own name.

52% of bloggers say they blog mostly for themselves, not for an audience. About
one-third of bloggers (32%) say they blog mostly for their audience.

95% of bloggers get news from the internet, compared with 73% of all internet users.

Community-focused blogging sites LiveJournal and MySpace top the list of blogging
sites used in our sample, together garnering close to a quarter (22%) of all bloggers.

38% of online teens read blogs.

Only 13% of bloggers post new material every day.

Nearly two-thirds of bloggers (64%) say they blog on a lot of different topics. The
remaining third (35%) say they focus on one topic.

the percentage of blog readers has increased to 39% of internet
users, or about 57 million American adults

Work colleagues, coworkers and bosses were another source of comment or recognition
of a blog (though whether the recognition was positive or negative was not asked), with a
bit more than a third (35%) of all bloggers hearing mention of their blog from this group.

Fully 87% of bloggers in our sample allow comments on their blogs; only 13% do not allow them.

Review/Analysis

One particularly interesting point that this survey made was that, although two thirds of bloggers do not view blogging as a form of journalism, many fact-check anyway. I think this greatly improves the credibility factor and proves that blogs can be just as reliable as a newspaper story. I believe that these bloggers fact check because they are passionate about their work and want everything to be correct.

Another interesting point was that 64% of bloggers don’t focus on one topic, yet I’ve heard from several sources that the best way to keep readers was to focus your blog on just one general topic. This to me says most bloggers don’t care about their audience, which is enforced by the stats in this article.

Bloggers are far more likely to read other blogs than non-bloggers, which I think shows some sense of community within the blogosphere. It’s like everyone is interested in one another, and they want everyone to succeed.

February 8, 2007

Just a few things I’ve noticed

Filed under: Uncategorized — Nicki Arnold @ 10:20 pm

I’ve just been browsing around a few blogs and I’ve noticed a couple things. Most of the blogs seem to be geared toward one interest group, like organic food lovers, punk music listeners, nerds who love the news, etc. I can’t make up my mind right now about if I like this or not. Part of me thinks it’s great because it allows all these people with similar interests to virtually get together around this blog and discuss matters that they’re interested in and probably experts on. On the other hand, these sources (blog writers) are obviously biased, then, and the readers only get the opinion they want to hear, so they may never get to hear the other side. Then again, below most all of these blogs is an area for comments where people get into heated debates about the topic, so I suppose that readers are getting to hear both sides of the story.

Another thing that caught my eye was that many bloggers tend to do their research by looking at leading newspapers’ articles and going from there, instead of doing research themselves. In this sense, a blogger is more like a columnist than a reporter, because he’s just reacting to the news, not reporting it.

Right now, I’m feeling that bloggers should not receive the same credentials as journalists for these couple reasons. Then again, I still have a lot of research to do. Next time I promise some actual research, not me just mouthing off.

Blog at WordPress.com.