citation
Lenhart, Amanda, and Susannah
Fox. A Portrait of the Internet?s New Storytellers. Washington,
DC:Pew Internet and American Life Project, 2006. Pew Internet and American Life Project. 19
July 2006. Pew Charitable Trust. 28 Feb. 2007 <http://www.pewinternet.org/pdfs/PIP%20Bloggers%20Report%20July%2019%202006.pdf>.
Click to access PIP%20Bloggers%20Report%20July%2019%202006.pdf
summary
This is a survey done by the Pew Charitable Trust Research people about the blogosphere. The surveyors randomly selected 7,012 Americans to find out how many were blogs users, and those that were (308) were questioned further on the phone. The small sample size is of great importance because it makes the number less reliable; however, this is the best survey I’ve found to date on blogging, so it will suffice. The article points out that most bloggers are young, diverse (racially and by gender), and that bloggers are quite internet-savvy and enjoy reading one another’s blogs.
quotes
Most bloggers do not think of what they do as journalism. 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.
57% of bloggers include links to original sources either “sometimes” or “often.”
56% of bloggers spend extra time trying to verify facts they want to include in a post
either “sometimes” or “often.”
Most bloggers say they cover a lot of different topics, but when asked to choose one main
topic, 37% of bloggers cite “my life and experiences” as a primary topic of their blog.
Politics and government ran a very distant second with 11% of bloggers citing those
issues of public life as the main subject of their blog. Entertainment-related topics were the next most popular blog-type, with 7% of bloggers, followed by sports (6%), general news and current events (5%), business (5%), technology (4%), religion, spirituality or faith (2%), a specific hobby or a health problem or illness (each comprising 1% of bloggers).
More than half (54%) of bloggers are under the age of 30. Like the internet population in general, however, bloggers are evenly divided between men and women.
5% of bloggers blog under a pseudonym, and 46% blog under their own name.
52% of bloggers say they blog mostly for themselves, not for an audience. About
one-third of bloggers (32%) say they blog mostly for their audience.
95% of bloggers get news from the internet, compared with 73% of all internet users.
Community-focused blogging sites LiveJournal and MySpace top the list of blogging
sites used in our sample, together garnering close to a quarter (22%) of all bloggers.
38% of online teens read blogs.
Only 13% of bloggers post new material every day.
Nearly two-thirds of bloggers (64%) say they blog on a lot of different topics. The
remaining third (35%) say they focus on one topic.
the percentage of blog readers has increased to 39% of internet
users, or about 57 million American adults
Work colleagues, coworkers and bosses were another source of comment or recognition
of a blog (though whether the recognition was positive or negative was not asked), with a
bit more than a third (35%) of all bloggers hearing mention of their blog from this group.
Fully 87% of bloggers in our sample allow comments on their blogs; only 13% do not allow them.
Review/Analysis
One particularly interesting point that this survey made was that, although two thirds of bloggers do not view blogging as a form of journalism, many fact-check anyway. I think this greatly improves the credibility factor and proves that blogs can be just as reliable as a newspaper story. I believe that these bloggers fact check because they are passionate about their work and want everything to be correct.
Another interesting point was that 64% of bloggers don’t focus on one topic, yet I’ve heard from several sources that the best way to keep readers was to focus your blog on just one general topic. This to me says most bloggers don’t care about their audience, which is enforced by the stats in this article.
Bloggers are far more likely to read other blogs than non-bloggers, which I think shows some sense of community within the blogosphere. It’s like everyone is interested in one another, and they want everyone to succeed.